What does Bing need to do to beat Google?

B ing can beat Google by focusing on providing more personal ized and relevant search results , improving its user interface , and providing more advanced search features such as voice search and image recognition . Additionally , B ing can also focus on improving its knowledge graph and providing more accurate and up - to - date information to its users . B ing can also invest in artificial intelligence and machine learning to improve its search algorithms and provide more accurate and relevant results . Finally , B ing can also focus on building stronger partnership s with other companies and organizations to provide more comprehensive and useful search results to its users . </s>