Why might someone prefer to shop at a small, locally-owned business instead of a large chain store, even if the prices are higher?

There are several reasons why someone might prefer to shop at a small , locally - owned business instead of a large chain store , even if the prices are higher : \n \n 1 . Support ing the local community : By sho pping at a small , locally - owned business , customers are supporting the local economy and helping to sust ain the community . This can be particularly important for people who value the unique character and identity of their local area . \n 2 . Personal ized service : Small , locally - owned business es often offer a more personal ized sho pping experience , with knowledge able staff who are inv ested in helping customers find what they need . This can be particularly appe aling for people who value the human connection and personal touch that comes with sho pping at a small business . \n 3 . Un ique products : Small , locally - owned business es are often able to offer a more diverse and unique selection of products , as they are not const rained by the same corpor ate gu idel ines and product lines as larger chain stores . This can be appe aling for people who are looking for something that is not widely available or who value the uniqu eness of the products they purchase . \n 4 . S ense of community : Sho pping at a small , locally - owned business can create a sense of community and belonging , as customers are often able to form relationships with the business own ers and other customers . This can be particularly important for people who value social connections and the sense of community that comes with sho pping at a small business . \n \n Over all , while prices may be higher at small , locally - owned business es , many people are willing to pay a prem ium for the unique benefits and personal ized experience that these business es offer . </s>