What are the primary factors that influence consumer behavior?

There are several primary factors that influence consumer behavior , including : \n \n 1 . Personal factors : These include factors such as age , gender , income , occupation , education level , and l ifest yle . \n 2 . Psych ological factors : These include factors such as motiv ation , per ception , att itudes , and person ality . \n 3 . Social factors : These include factors such as family , friends , and pe ers , as well as cultural and soci etal norm s . \n 4 . Phys ical environment : This includes factors such as the avail ability and access ibility of products , as well as the physical characteristics of the product itself . \n 5 . Econom ic factors : These include factors such as price , afford ability , and the avail ability of credit . \n 6 . Techn ological factors : These include factors such as the avail ability and access ibility of technology , as well as the ease of use and convenience of online sho pping . \n 7 . Mark eting and advert ising : These include factors such as the effect iveness of market ing and advert ising campaign s , as well as the perce ived value of the product or brand . \n \n Th ese factors can all interact and influence each other , and they can also change over time . For example , a consumer ' s income or l ifest yle may change , which can affect their purch asing behavior . Similarly , the avail ability and access ibility of technology can also change , which can affect the ease with which consum ers can purchase products . </s>