What does Bing need to do to beat Google?

B ing needs to focus on impro ving its search algorithm , increasing its market share , and offering more relevant and personal ized search results to users . Additionally , B ing can improve its advert ising platform and offer more target ed and effective advert ising options to business es . Finally , B ing can also focus on expand ing its product offer ings and integr ating new techn ologies to stay ahead of its compet itors . </s>